About me

Hi there! I’m Ella. As a born animal lover*, I couldn't help but eventually align my actions with my morals.
Recognizing how much injustice is inescapably associated with all animal exploitation, made the choice for a vegan life obvious and irrevocable. Non-violent living in word, deed and thought. That's a world I stand for and want to help expand.

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Vegan for over a third of my life, animal rights activist and co-founder of a vegan bakery I know all the ins and outs of vegan ethics, vegan baking, creating, cooking and living.

*I'd like to emphasize that veganism does not equal love for animals, but love for animals should always, and can only, result in veganism. More about that here.